January 1 2024 8:53am

Gearu, in its unilateral discretion, may choose not do business with any Reseller as to the products covered by this MAP Policy if that Reseller advertises below the MAP price.

Guidelines:

Under this MAP Policy, “advertising” includes, without limitation, the following:

• Printed advertisements published in newspapers, magazines, inserts, catalogs or flyers
• Outdoor signs and billboards
• Broadcast advertisements via radio, television, or mobile applications
• E-commerce advertising, including email promotions, paid search results and ad   words, and promotions released to or published on third party websites and mobile applications
• Content promoting Gearu products on any page of a store website
• Pop-up windows soliciting consumers to “click to see the price”

Advertisements that violate this MAP Policy include, without limitation, the following:

• Any advertisement (as defined above) that promotes Gearu products below the MAP price
• Advertised discounts that add up to the MAP price when shipping costs are included  
• “Buy one/ get one” promotions and similar promotions that include Gearu products

This MAP Policy does not prohibit, and does not classify any of the following as forms of advertising:

• In-store signs, banners, hang tags, displays or price tags
• Shopping cart pages on websites and mobile applications
• Price quotes provided in response to a direct consumer inquiry
• Offers for free shipping of Gearu products
• Loyalty programs associated with store-wide purchases
• Advertising Gearu products which have been designated by Geary as discontinued or obsolete products on the designated GearuGoods website

Gearu will maintain an updated “MAP products” list of those products that fall under this MAP Policy. Gearu reserves the right to modify this list at any time in its sole and absolute discretion.

Gearu reserves the right to modify, temporarily suspend or discontinue this MAP Policy, in whole or in part, or designate periods during which the terms of the policy change or during which the policy is not applicable. Gearu will provide notice of any such changes on the designated GearuGoods website.

If Gearu products are bundled or sold as part of a package that includes other products, it shall be a violation of this MAP Policy to sell or advertise the bundle at a price less than the combined MAP prices for each MAP product, or at a price that has the effect of violating the letter or spirit of this MAP Policy.

Enforcement:

Gearu does not intend to do business with Resellers who compromise the integrity of the Gearu brand and its products. In the event a Reseller chooses not to follow this MAP Policy, Gearu, in its sole discretion, may choose not to business with that Reseller. Gearuwill not accept any communication from a Reseller who has violated this MAP policy regarding the violation or willingness of the Reseller to bring its prices into compliance with this MAP Policy.

Gearu shall be solely responsible for determining whether a violation of this MAP Policy has occurred, communicating decisions to Resellers regarding this MAP Policy and receiving any communication regarding violations under this MAP Policy.

GEARU SALES PERSONNEL AND INDEPENDENT SALES REPRESENTATIVES HAVE NO AUTHORITY TO MODIFY OR GRANT EXCEPTIONS TO THIS MAP POLICY OR HAVE ANY COMMUNICATIONS WITH ANY RESELLER REGARDING VIOLATIONS OF THIS MAP POLICY.

Please direct any additional questions regarding this MAP Policy to: info@gearugoods.com